King launches Diamond Diaries with a little help from Magoo.

King launches Diamond Diaries with a little help from Magoo.

Launch film for Diamond Diaries

We had the pleasure to work with the great people at King on a launch campaign-spot for their casual linker game, Diamond Diaries.

In the game we follow the aspiring jeweller Lucy as she travels the world to learn the craft from a handful of master jewellers.

King came to us with the concept of a fast paced film where we follow a diamond as it makes it way past famous landmarks, ending up in the actual linker gameplay. Executed in a fun and playful way.

It involved us building alot of city assets and tweaking their in-game 3d models to fit in this more detailed take on their game. We also had to build our own physics simulation version of the gameplay in 3d. We needed to mimic the behaviours of the actual game and at the same time be able to direct the diamond and the powerup to specific places. We wanted the gameplay shots to line up with each other so these shots all had to be created in a single simulation.

A big thank you goes out to everyone involved in this project! Great job!

Credits

Client – King
Director – Thomas Sellin
Animation РMagoo
Music –¬†King

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