Focusing on emotions and visuals to convey the essence of Iggesund Paperboard in one minute. The idea that a tree can grow for a 100 years before it meets the production needs at Iggesund. A deep respect and care for the forrest. The amount of research and development that engulfs their facilities! Filtering all the water they use – before it gets pumped back to the sea – to a level that is cleaner than what it was when it came in. All of these things are part of that essence.