The Kiehl’s Holiday Campaign is a combination of stop motion and CG elements. We Are Plus shot the backgrounds, frame by frame, on location in Kiehl’s flagship store in New York City. We then got the footage and proceeded to camera track it in Nuke. After that we had a 3d camera move and a simple geometric representation of each scene that we could use when populating the scenes with the animated characters, buildings and props. Design by Janine Rewell.