Natural Lighting – taken indoors.

Natural Lighting – taken indoors.

Soraa lightbulbs - Commercial

Crappy lighting can destroy even the best creative idea.

When the agency reached out about directing and producing a film for Soraa, we decided to make a beautiful film, to shoot with some of the best people in the film industry. To make the best of the effects we started a R&D phase of pre shooting and technical development with lighting etc. We found a great house in New Jersey that we loved. So we packed up a team and relocated to Brooklyn to team up with our friends at Palmy Inn and put together a dream team of NYC based film workers to plus our 4 people strong Swedish team.

Post work was a dream due to the good R&D and we are very happy with the end result. Enjoy!


Client – Soraa
Agency – 3 Headed Monster, Dallas, TX
Director – Magoo
Post – Magoo
Line Producer – Michael Neithart (Palmy Inn)

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