Retracing steps through a frozen world with multiple character instances.

A frozen world with multiple character instances.

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Solutions That Matter for FedEx

B-Reel contacted us and soon we had been introduced to the concept of the backward storytelling in frozen time. The spots would live in a mixture of live action sets with added CG props and full CG environments. Everything was a bit overwhelming at the beginning but Magoo always likes a good challenge.

Initially a time slice rig was considered in order to achieve the frozen time effect, but that was later abandoned for the Milo motion control system as we needed more dynamic camera moves.

All VFX supervision and post production from offline edit to final grading was handled at the Magoo facilities.

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Client – FedEx
Agency – BBDO NYC
Production Company – B-Reel, B-Reel Films
Director – Johan Perjus
CG/VFX and Post Production – Magoo

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